The spit thing

How do you make a technical story into something real and personal?

Challenge

Certain pain drugs are metabolised by an enzyme system called CYP2D6. This system works at different rates: too fast in some patients, too slow in others. As a result not all patients experience the same quality of pain control. Some don't get enough analgesia; some have too many side effects. We were asked to explain this to doctors so they'd consider the CYP2D6 issue every time they saw a patient with problematic pain control. (Our client had a ready-made answer in the form of a brand not metabolised by the CYP2D6 system.)

Solution

We made the usual items - posters, animated graphics and printed handouts. But we also created 'The Spit Booth' so doctors could participate by providing a saliva sample to discover their own CYP2D6 status. The print work was clever and informative, but putting doctors' own body fluids to the test really brought the message home.

More things

WE ARE HERE

If you'd like to meet us and find out about everything we do, email Ed Shorthose:
ed@woolleypaugyro.com
15 Macklin Street
London WC2B 5NG
020 7836 6060
woolley pau gyro are part
of the gyro network